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A few important Keyword Placement Techniques

In order to search engine optimize a web page, it is important to know how search engines work. Search engines use web crawlers for going through and indexing your pages. Keywords play an important role in this. Search engine crawlers have no way to index your page unless they go through the crawlers. Therefore it is important to correctly use keywords. We have compiled a list of keyword placement tips which might help you:

  1. The title of your web page should most definitely include the keyword. This is highly important because this is the only way crawlers and your viewers will know what your page is all about.
  2. The headers in your web page also make a good place for keywords. Make sure you make the most of this, especially if your web page is divided into multiple sections. Include all your important keywords in the header section.
  3. Although many people recommend the use of keywords throughout the page, it is easy to over use them. Stuffing your page with keywords may list your site as spam in certain search engines, especially Google. If it gets worse, your site may even be banned from the search engine. Therefore, be careful and allow only a smattering of them throughout the page.

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