SEO Tips & Techniques to achieve Higher Search Rankings

Marketing your website online is extremely important if you want to get any exposure. However, it requires skills and knowledge. Press Releases: The best way to spread the word about your online business is by sending out regular press releases. Many media outlets look for press releases on a daily basis. With so many online news distribution services available, it is now very easy for you to announce special events, new product lines and other related news. Submitting Product Feeds: If you sell products online, then always use product feeds to reach out to a wider audience. A product feed is basically a file generated from a site that lists the product details, descriptions, photos, pricing and special offers. You can submit these product feeds to comparison shopping sites. Knowledge Sharing: As a retailer, it is important for you to come across as a voice of authority in the eyes of your customers. Host workshops, classes and seminars. And write, write, write! Apart from these metho

SEO guarantees are supposed to be great right? Not really! In most cases, SEO guarantees are an illusion. Here are a few reasons why you need to stay away from SEO guarantees: Everybody loves a good guarantee and most businesses are built on one. The very word “Guarantee” sells. However, guarantees are only great if they back a business up. Unfortunately, this does not happen in most cases. Today, there are many unethical SEO agencies and experts all over the Internet, and their best way to con visitors into buying their services is by offering an SEO guarantee. Many SEO agencies will claim to put you on the 1st page of Google in just 1 month, and even back this claim up. The catch to this is that not all the Google pages are created equally. What they will do is select a keyphrase that is relevant to your niche, and take the short cut to get you ranked. Another trick that they use is to come up with a keyphrase that sounds great but no one really uses when searching online. Such keyph

All website owners desire to have high search engine ranking of their website on all the major search engines. Major search engine giants like Google have their own algorithms used for ranking sites. Although these algorithms keep changing all the time, there are certain factors that determine high search engine ranking and they do not change. Then there are also other factors that result in negative ranking of a website on the search engines. We bring to you a list of 5 positive factors that affect search engine ranking. Top 5 Positive Ranking Factors: Anchor text from all the external links that is rich in keywords: This has a very high importance of almost 73 per cent. Quality of links from other sites and link popularity: Even this factor enjoys a lot of importance of around 71 per cent. Different link sources from unique root domains: This has a little low importance than the above two but still high from the rest, about 67 per cent. Title tags that are rich in keywords: A little

In order to search engine optimize a web page, it is important to know how search engines work. Search engines use web crawlers for going through and indexing your pages. Keywords play an important role in this. Search engine crawlers have no way to index your page unless they go through the crawlers. Therefore it is important to correctly use keywords. We have compiled a list of keyword placement tips which might help you: The title of your web page should most definitely include the keyword. This is highly important because this is the only way crawlers and your viewers will know what your page is all about. The headers in your web page also make a good place for keywords. Make sure you make the most of this, especially if your web page is divided into multiple sections. Include all your important keywords in the header section. Although many people recommend the use of keywords throughout the page, it is easy to over use them. Stuffing your page with keywords may list your site as s

The SEO industry has attracted its fair share of good as well as bad optimizers. For the good SEO guys, there’s a lot of money involved. And wherever there is a lot of money or the scope to make a lot of money, there will always be the bad guys and the conmen. This is why it becomes very difficult to differentiate between the good guys and the bad guys. As a web owner, you probably must be receiving scores of offers from SEO guys giving you guarantees. Many SEO companies claim to guarantee to bring your site to the top ten rankings. But are these guarantees to be trusted? Yes there are many legitimate SEO guarantees that you can trust. Here are a few SEO guarantees that are completely based on objective measurements which are achievable by any SEO agent. Here they are: 1.The readiness of the company to start with website SEO. 2.Traffic Measurement 3.Increased Search Phrases 4.Solid Marketing Plan 5.Inaction Guarantee

If you need some solid solution to influence your SEO ranking, Twitter and Facebook can play a vital role in it. It has been confirmed that these social networking platforms can affect the overall ranking of a website. This is not a closely guarded secret today that social networking channels play a vital role to influence the ranking of a website. Marketers today are heavily involved with Facebook and Twitter to increase the online visibility of a brand. These two platforms are unique in its own way. Twitter may be a micro blogging service but the message or tweets you put there can have a major impact on your business’ performance. Since millions of people us Twitter these days, it’s a place where you will find your potential clients easily. With 500 million of people using Facebook, don’t you think you should take advantage of this channel. No matter how Google hate this network, they can’t help its effect have on a site’s ranking. Now, Facebook has been instrumental in bringing web