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Showing posts from February, 2011

Increasing your Website’s Exposure online

Marketing your website online is extremely important if you want to get any exposure. However, it requires skills and knowledge. Press Releases: The best way to spread the word about your online business is by sending out regular press releases. Many media outlets look for press releases on a daily basis. With so many online news distribution services available, it is now very easy for you to announce special events, new product lines and other related news. Submitting Product Feeds: If you sell products online, then always use product feeds to reach out to a wider audience. A product feed is basically a file generated from a site that lists the product details, descriptions, photos, pricing and special offers. You can submit these product feeds to comparison shopping sites. Knowledge Sharing: As a retailer, it is important for you to come across as a voice of authority in the eyes of your customers. Host workshops, classes and seminars. And write, write, write! Apart from these metho

Why you should stay away from some SEO Guarantees

SEO guarantees are supposed to be great right? Not really! In most cases, SEO guarantees are an illusion. Here are a few reasons why you need to stay away from SEO guarantees: Everybody loves a good guarantee and most businesses are built on one. The very word “Guarantee” sells. However, guarantees are only great if they back a business up. Unfortunately, this does not happen in most cases. Today, there are many unethical SEO agencies and experts all over the Internet, and their best way to con visitors into buying their services is by offering an SEO guarantee. Many SEO agencies will claim to put you on the 1st page of Google in just 1 month, and even back this claim up. The catch to this is that not all the Google pages are created equally. What they will do is select a keyphrase that is relevant to your niche, and take the short cut to get you ranked. Another trick that they use is to come up with a keyphrase that sounds great but no one really uses when searching online. Such keyph